Broadbased is a trusted Value Added Service (VAS) provider for businesses across Nigeria, helping banks, fintechs, enterprises and digital brands reach millions of customers through SMS, USSD, short codes and digital content services.
Built on our own fibre‑optic and carrier‑grade telecoms infrastructure, Broadbased VAS gives you a reliable way to engage customers, deliver real‑time notifications and monetise digital services at scale.
Value Added Services (VAS) are digital services delivered over telecom networks that go beyond standard voice calls and data. They use the network as a delivery layer for experiences customers actively use and pay for such as caller tunes, USSD apps, content subscriptions, alerts, etc.
Typical services include:
With the right VAS partner, your business can:
Broadbased provides the VAS aggregation platform, connectivity and expertise that make all this work.
As a VAS aggregator in Nigeria, Broadbased simplifies telecom integration and service delivery so you don’t have to deal separately with each mobile network operator.
We handle the complexity so businesses can focus on product and customers:
Connect once to Broadbased and access all major mobile networks in Nigeria through a single, unified interface.
Robust charging systems, usage tracking and transparent revenue reporting help you monetise services through airtime billing, subscriptions or pay‑per‑use models.
We deliver custom integrations tailored to banks, fintechs, telecom operators and high‑volume enterprises, not one‑size‑fits‑all tools.
We manage message routing, processing and delivery across platforms—ensuring your SMS, USSD and short code services run smoothly from trigger to handset.
Proactive system checks, real‑time monitoring and operational excellence keep your services live and your customers connected.
Role‑based access, management portals and APIs are designed for both technical teams and business users, so you can launch and scale services confidently.
We don’t just talk about reliability and scale, we have the numbers to back it up
Nationwide coverage across Nigeria
Our platform gives partners a single point of entry to reach customers across the country.
Our infrastructure is engineered for high availability, so your VAS services stay live and your customers stay connected.
Active VAS services currently running
Partner satisfaction score
High partner retention rate
We don’t just onboard partners, we grow with them, refining services and performance over time.
Steady month‑on‑month growth in traffic and revenue
Broadbased VAS is driving real revenue and measurable outcomes for our partners, not just vanity metrics.
SMS Services for Banks, Fintechs and Enterprises
We power transactional and bulk SMS at scale for mission‑critical use cases such as:
Our SMS platform is built for:
USSD and Short Code Services
USSD remains one of the most powerful channels for reaching customers on any mobile device—smartphone or feature phone, with or without data.
Broadbased helps you design, deploy and host:
We take care of network connectivity, routing and uptime, so your teams can focus on product and customer experience.
Content & Digital Service Aggregation
For content owners and digital platforms, Broadbased acts as a VAS and content aggregation partner, providing:
By plugging into our VAS platform, you can distribute and monetise content across multiple networks in Nigeria.
Broadbased VAS solutions are ideal for:
Banks and financial institutions needing secure, reliable messaging and USSD
Fintechs and payment service providers launching innovative customer services
Telecom operators and ISPs looking to expand their VAS portfolio
Enterprises and brands running campaigns, loyalty programs, or customer engagement flows
Content owners and media companies distributing digital products nationwide
If your organization needs to reach and transact with customers quickly on their mobile phones, Broadbased is the VAS provider in Nigeria you want in your corner.
Whether you are launching a new USSD service, migrating SMS traffic, or looking for a more capable value added service provider for businesses across Nigeria, Broadbased can help.
